1. Business Description
The Wiñak Agro-Artisanal Association is a 13-year-old association that brings together around 598 producers and 263 associates (92 men and 171 women) of the Kichwa ethnic group in the Archidona region and surrounding areas, in the country of Ecuador. The Association aims to provide communities and families in the area with better opportunities for economic development and social well-being, while seeking to preserve the environment and their indigenous and Amazonian cultural identity. Wiñak producers generally have farms with an average of 5 to 6 hectares (of which 2 to 3 are productive areas), so the Association operates on more than 1,500 hectares on average. In general, Wiñak has extensive work experience, with more than 10 years operating and growing in its activities, producers and impacted area. They have demonstrated a strong commitment to the families they work with, reflecting that their reason for existence is really to improve the lives of communities and maintain traditional indigenous Kichwa culture, which intrinsically respects and protects nature. Therefore, there is no doubt that they have a “regenerative” essence, even though they do not use this term.
2. Products and production model
Their activity consists of the purchase, at “fair prices”, of products such as cocoa in baba, fresh leaves of guayusa, plantain and yuca, and their subsequent processing and sale to international markets (for cocoa and guayusa) and national markets (for plantain and yuca). To do this, they have plants 
for the processing and processing of products, and with about 23 employees. Thus, its final products become (i) cocoa beans (dry), (ii) chocolate bars of 70%, 85% and 100% of cocoa, (iii) crushed guayusa leaves, (iv) peeled plantain and (v) cassava (peeled or with shell). In this context, Wiñak provides organization and technical advice to its suppliers, and encourages them to maintain traditional indigenous productive systems, such as chakras, which consist of very diversified, organic agroforestry systems that contribute to food security and cultural strengthening of families. All Wiñak products are certified organic. In this sense, the added value of Wiñak products lies in the fact that their products contribute fairly to the development of hundreds of indigenous families in the area, strengthening their traditional culture, while contributing to the conservation of the Amazon, with a healthy production that regenerates the ecosystem and landscape, in addition to being organic.
3. Main limitations
Although they have gained a lot of experience during their years of existence, they still seem to have difficulties in maintaining a stable market and finding more clients to contribute even more to their producers, these being the main challenges of the organization.
